Category: Brand Management
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read More ↗: Amazon’s Brand Refresh: Subtle Yet ImpactfulAmazon’s Brand Refresh: Subtle Yet Impactful
Behind Amazon’s iconic logo lies a vast and ever-expanding visual universe. The London-based agency Koto was tasked with unifying this ecosystem, redesigning not only the…
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read More ↗: Jaguar’s Bold Rebranding: A Leap into the Future or a Risk to Tradition?Jaguar’s Bold Rebranding: A Leap into the Future or a Risk to Tradition?
Jaguar’s new branding strategy, introduced by the renowned automobile company, has sparked significant debate in recent days due to its dramatic rebranding. For some, it’s…
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read More ↗: What measures can your company take to adjust to the new business landscape?What measures can your company take to adjust to the new business landscape?
How do you ensure your company’s survival in such a diversified world? To adapt your company to the new way of doing business and survive…
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read More ↗: Millionaire at 13 Selling Healthy Sweets – Alina MorseMillionaire at 13 Selling Healthy Sweets – Alina Morse
At the age of 7, Alina Morse began creating healthy candies with the help of her father. Six years later, her company Zollipops became a…
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read More ↗: Identifying the Right Time for a Startup to Turn Down RevenueIdentifying the Right Time for a Startup to Turn Down Revenue
When a startup is in its early stages, the need for customers is pressing. It’s vital to start generating revenue as soon as possible, as…
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read More ↗: The decline of the arts and adaptation in times of scarcityThe decline of the arts and adaptation in times of scarcity
Despite their futuristic appearance, robots are relics of the past. Their focus is always directed backwards, and this is especially evident in the AI Generation.…
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read More ↗: The Personality of a Salesperson: 10 Key Characteristics for SuccessThe Personality of a Salesperson: 10 Key Characteristics for Success
In the world of sales, personality plays a fundamental role in achieving success. Unlike other professions, where technical aptitude or specific knowledge may be sufficient,…
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read More ↗: Graphic Design of the Future: The New Era of Conscious CreativityGraphic Design of the Future: The New Era of Conscious Creativity
The world of graphic design is constantly evolving, and future trends demand a new generation of designers with skills that go beyond technical mastery. To…
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read More ↗: Artificial intelligence for content creationArtificial intelligence for content creation
In recent years, conversations about artificial intelligence in companies have become an important topic and it is not surprising. AI can have huge implications for…
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read More ↗: AI Vertigo: where do we go from here as designers?AI Vertigo: where do we go from here as designers?
“Do we need designers when we have a Canva…
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read More ↗: How to make your creative business profitableHow to make your creative business profitable
Learn how to embrace economic change, trends and opportunities to make more money. Business success involves much more than simply knowing how to network. For…
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read More ↗: Finance for Freelance: How to make more moneyFinance for Freelance: How to make more money
Creatives offer their advice on how to manage freelance finances, from pricing and overhead to taxes. Being Freelance has many advantages, but independent finances can…