Consumer demand for the latest artificial intelligence technology is rising. The recent launch of OpenAI’s flagship model, GPT-4o, has triggered an unprecedented increase in revenue for its mobile application, despite the free availability of the model on the web. Introduced last Monday, GPT-4o offers advanced capabilities in text, voice, and video, real-time responses, and a variety of emotive voice options, significantly surpassing its predecessors. This technical innovation is motivating more users to subscribe to OpenAI’s paid version, according to recent data from app intelligence firm Appfigures.

Although OpenAI promised that GPT-4o would be available to free-tier users, this offer did not extend to users of the ChatGPT mobile app. Instead, mobile users are encouraged to subscribe to ChatGPT Plus, costing $19.99 per month, to access the latest features of GPT-4o.

This strategy has significantly boosted the demand for subscriptions among mobile users, resulting in the highest mobile revenue increase OpenAI has seen to date.

According to Appfigures, ChatGPT’s mobile app net revenue increased by 22% on the day of the GPT-4o launch and continued to grow in the following days. On Tuesday, net revenue reached $900,000, nearly double the app’s daily average of $491,000. (Net revenue is calculated after deducting Apple and Google’s commissions).

Prior to this milestone, ChatGPT’s second-largest revenue increase occurred in April, although it was much smaller and resulted from a single day of exceptionally high revenue.

Last week, from Monday to Friday, the ChatGPT mobile app generated $4.2 million in net revenue from both the App Store and Google Play, marking the highest revenue increase to date. This growth suggests strong consumer demand to experiment with the latest AI innovations, especially on mobile devices, despite being more expensive than a Netflix subscription.

The Apple App Store contributed the majority of the new revenue, with 81%, with the United States being the primary market at $1.8 million in revenue. Other key markets included Germany ($282,000), the United Kingdom ($212,000), Japan ($210,000), France ($147,000), Canada ($134,000), Korea ($123,000), Brazil ($117,000), Australia ($102,000), and Turkey ($89,000).

Moreover, the upward trend in revenue does not seem to be slowing down and may continue to grow, according to current data. Stay tuned for more updates.

By: Nestor Castillo, ForAllTechNews Director